Lenovo IdeaPad 5

The IdeaPad 5 (15) AMD boasts an enticing list of standard and optional features, so you can make it as streamlined or powerful as you want without breaking the bank.

We designed an entire environment inspired by a skate park, having fun thinking of ways to symbolise the IdeaPads features with concrete.

Role: Lead Creative
concept, art, and video direction

Agency: HMX Media